Digital Marketing Specialist
Results-driven specialist with 6+ years of experience delivering data-driven campaigns that boost brand awareness and ROI. Expert in SEO, SEM, Google Ads, GA4, and social media strategies — bilingual in English and Chinese.
Years Experience
Web Traffic Increase
ROI Delivered
Budget Managed (USD)
I am a results-driven Digital Marketing Specialist with over 6 years of experience delivering campaigns that measurably boost brand awareness and ROI. My expertise spans SEO, SEM, Google Ads, GA4, and integrated social media strategies — all grounded in rigorous data analysis and creative storytelling.
In my previous role, I successfully implemented strategies that increased web traffic by 200% through targeted SEO and social media campaigns. I am skilled in multimedia design and fluent in both English and Chinese, enabling me to craft bilingual campaigns that reach diverse audiences.
Also Proficient In
Oversaw and executed multi-channel digital marketing campaigns including SEO, Google Ads, Meta, and SEM tools to increase brand awareness, acquire users, and drive engagement. Developed compelling website content and social media posts, produced detailed monthly reports using Google Looker Studio, and managed trade shows for cloud computing events.
Key Achievements
AdvaHealth Solutions
Developed comprehensive digital marketing strategies to promote SaaS healthcare solutions. Utilized GA4, Google Ads, and GTM for robust campaign monitoring and KPI optimization. Created engaging social media content, managed the company's WordPress website, and designed sales materials for brand promotion.
Key Achievements
Oversaw creation and execution of marketing campaigns and design projects to drive brand visibility in the logistics technology and autonomous equipment industry. Designed multi-channel social media strategies and produced bilingual (English & Chinese) digital content to reach diverse audiences.
Key Achievements
Branded Limited
Directed the development of design and marketing materials for B2B conferences and B2C festivals in Singapore and Hong Kong. Led a creative team in producing innovative strategies, sponsor proposals, and sales collateral. Managed project timelines and maintained high standards for visual output.
Key Achievements
Lighthouse Independent Media
Worked closely with editorial teams to create and design regional magazines focused on the marketing and events sectors. Designed overall layouts and implemented typography for print materials, coordinated with external printing vendors, and enhanced brand visibility across social media channels.
Key Achievements
Selected digital marketing campaigns and projects from my professional experience, showcasing measurable results across industries
Led end-to-end digital marketing strategy for LayerStack, a Hong Kong-based cloud computing platform offering IaaS, VPS, and bare metal servers. Managed multi-channel campaigns across Google Ads, Meta, LinkedIn, and organic SEO to grow brand awareness and user acquisition across Asia-Pacific.
Drove digital marketing strategy for BPS Logistics Technology, a company specialising in autonomous mobile robots (AMR), warehouse automation systems, and last-mile delivery solutions. Developed bilingual (English & Chinese) campaigns to reach logistics decision-makers across Hong Kong, Mainland China, and Southeast Asia.
Integrated digital campaigns for a healthcare SaaS platform
Developed and executed comprehensive digital marketing strategies to promote SaaS healthcare solutions to clinics, hospitals, and healthcare providers. Leveraged GA4, Google Ads, and GTM for robust campaign monitoring, while managing the company's WordPress website and designing sales materials.
Additional campaign samples, analytics reports, and creative assets available upon request.
A curated showcase of campaigns, creative work, and data-driven projects from my professional career. Image samples available upon request — placeholder slots are ready for upload.
SEO report / keyword ranking screenshot
Executed a comprehensive SEO audit and content strategy targeting cloud computing keywords across Asia-Pacific. Produced long-form blog articles, landing pages, and technical documentation to drive organic search growth.
Google Ads / Meta Ads dashboard screenshot
Managed multi-channel paid campaigns across Google Search, Display, and Meta Ads targeting SME and enterprise clients. Continuously optimised bidding strategies, ad copy, and audience segments to maximise ROI.
Before/after branding or website redesign image
Led a full rebranding initiative for LayerStack, overhauling the visual identity, website design, and marketing collateral. Collaborated with designers and developers to deliver a cohesive brand experience across all touchpoints.
Social media post samples / content calendar
Developed and managed a monthly social media content calendar across LinkedIn, Facebook, and Twitter. Created engaging posts, infographics, and video snippets to grow the cloud computing community and drive user acquisition.
Looker Studio dashboard screenshot
Built and maintained automated monthly marketing performance dashboards in Google Looker Studio, consolidating data from GA4, Google Ads, and Search Console to provide actionable insights for stakeholders.
Image samples, campaign reports, and creative assets available upon request.
Numbers that demonstrate the real-world impact of data-driven digital marketing strategies
Web Traffic Increase
Through targeted SEO & social media campaigns
ROI Delivered
Managing $1.3M budget at LayerStack
Brand Awareness Boost
Led full rebranding initiative
B2B Lead Growth
Multi-channel marketing at BPS Logistics
Organic Traffic Growth
SEO & content optimization at LayerStack
Social Engagement Rise
Integrated campaigns at AdvaHealth
$1.3M Budget Managed · 400% ROI · 6+ Years Experience
Consistently delivering measurable results across B2B and B2C industries
2002 – 2005
Media Art and Design
The Art Institute of Seattle, USA
Focused on media arts, visual communication, typography, and digital design. Developed strong foundations in creative direction and brand identity that underpin current digital marketing expertise.
2023
GA4 — Google Analytics 4
Certified in Google Analytics 4, covering advanced data collection, event tracking, audience segmentation, and conversion reporting for data-driven marketing decisions.
2022
Search & Display Advertising
Certified in Google Ads Search and Display campaigns, including keyword strategy, bid management, Quality Score optimization, and performance reporting.
Ready to drive your brand's digital growth? Let's discuss how I can help achieve your marketing goals.
Phone / WhatsApp
+852 9866 1210Location
Hong Kong
Open to full-time roles, contract projects, and consulting engagements in digital marketing.
Whether you need to boost organic traffic, launch a high-ROI ad campaign, or build a comprehensive digital marketing strategy — I bring 6+ years of proven expertise to help your brand grow.
Languages